Asheboro, North Carolina is a city with a real small town feel, from its vintage theater to its abundance of antique stores.

The lake is closed for the season, officials say. But the town of Lake Lure is open. And they are ready for visitors to come ...

ASHEVILLE - This spring, summer, and fall, locals and tourists don't have to go far for sweeping views of the city or to score the perfect selfie with the natural backdrop of the Blue Ridge Mountains.

Ready to take your dog with you on vacation? These pet-friendly travel spots offer adventures both you and your pup will love ...

The bulk of the funds come from Visit NC, the state’s tourism office, which will pay $170,000 annually over North Carolina’s three-year Michelin deal. The rest of the money comes from Visit Raleigh, ...

To be included in the new American South Michelin guide, North Carolina tourism offices will pay ... Charlotte Regional Visitors Authority and Explore Asheville, which will pay $45,000 each ...

T&C shot this story on location in Asheville, North Carolina, days before Hurricane Helene carved its path through the region. As is often the case with destinations hit hard by natural disasters ...

ASHEVILLE, N.C. (WLOS ... "Really the effect of the absence of tourism and what it does to our bank account is uncertain and a little scary." Mountain Bizworks tells us that so far, they ...

MITCHELL COUNTY, N.C. (WGHP) — Tourism is essential for the western part of North Carolina, but outfitters are dealing with a new reality as they open back up for the spring and summer season.

Helene arrived in Asheville on Sept. 27, at the beginning of what would have been the peak tourist season. After Helene, the Buncombe County Tourism Development Authority Board estimated a 74% decline ...