In 2023, Vevo partnered with Channel 4 to conduct a study on the correlation between content quality and audience attention using the “fit for TV” metric. “Our biggest headline in this study is that ...

This is “attention capitalism,” and authors Chris Hayes and Jonathan Haidt have each called out its dangers, demonstrating how much of our selves — our minds, our souls — are determined by ...

For none of you noticed that while I dipped my first finger into the liquid, I licked the second.” In “The Attention Economy,” Thomas Davenport and John Beck argue that attention is the new currency ...

Last year, adults in North America were apparently spending an average of twelve hours a week online, double the time devoted only four years previously. Perhaps more thought-provoking still is that ...