The University of Colorado launched The Arch, an NIL initiative that allows groups and individuals to pay Buffs athletes to promote their businesses.

Talk about a curveball bigger than Jake Retzlaff’s abrupt departure from BYU. The post Jake Retzlaff Exit Has No Impact on ...

BYU announces several changes to its athletic senior leadership structure, including Kalani Sitake and Diljeet Taylor adding ...

The MLB draft’s reduction in rounds along with changes to college athletics will likely continue to steer more high school ...

BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.

AJ Dybantsa, the No. 1 player in the 2025 class, who committed to play for the BYU Cougars, is expanding his presence in the sports world, suggesting potential developments that extend beyond the ...

Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures. Here are the details.

However, that was before the era of name, image and likeness (NIL) and the transfer portal. The birth of paid players and de facto free agency has reshaped college sports in almost every way.

The House settlement is supposed to end the era of pay-for-play that has benefitted BYU. Many are skeptical, including former Utes AD Chris Hill.

Five-star quarterback recruit Ryder Lyons made headlines this week with his commitment to the BYU Cougars, bypassing top national programs like the USC Trojans and the Oregon Ducks.

We break down the notable early developments on the gridiron and the fallout of the NCAA Tournament loss with Hod Rabino of DevilsDigest.com (53:15).

BYU's heralded freshman-to-be AJ Dybantsa leads college basketball in NIL valuation despite being all about basketball.