Barilla is teaming up with entrepreneur Brooklyn Peltz Beckham to introduce American consumers to the art of Scarpetta—an ...

SAKHIR, Bahrain, April 11 (Reuters) - Italian pasta maker Barilla became an official partner of Formula One on Friday in a multi-year deal that also represented a rare example of a former driver ...

Fans will be able to enjoy Barilla's Pasta Bars in the prestigious Formula 1 Paddock Club and the Paddock. There will also be trackside signage, digital activations, and consumer promotions ...

The company's vice-president Paolo Barilla, a Le Mans 24 Hours sportscar winner in 1985, raced in Formula One with the Italian Minardi team in 1989 and 1990, with 11th his best result.

Barilla and Formula 1(r) announce a new partnership: a multi-year collaboration that brings together two brands rooted in passion, tradition, and the joy of shared experiences. This press release ...