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Scientists in California claim to have discovered a new jaw-dropping color no human has ever seen before. The catch? You have to zap your eyes with laser pulses to see it. Five scientists at the ...

In a groundbreaking study, researchers from the University of California, Berkeley, have enabled human subjects to perceive a new color, termed 'olo.' This hue, described as a highly saturated ...

While egg-coloring is a spring tradition for millions across the country, some inventive alternative ideas to coloring Easter eggs have been circulating lately. Marshmallow maker Jet-Puffed ...

On May 13, Bolingbrook Mayor Mary Alexander-Basta will be sworn in for her second full term in office. She's unlike any other mayor in America, because of where she was born. The road to ...

Terms of Service and Privacy Policy. The rainbow may be due for an update. A new, high-tech method for displaying color has allowed five test subjects to see a shade ...

The Gossip Girl alum stunned in a teeny-tiny two-piece set in bright red, one of the season's hottest color trends. To up the ante, the swimsuit had opulent gold chain links on her hips and bust ...

But now, for the first time, scientists say they’ve broken out of that familiar spectrum and into a new world of color. In a paper published on Friday in Science Advances, researchers detail how ...

And the full-time content creator on TikTok managed to put her passion for colouring into a fulfilling career. Through her art, she not only finds a meaningful source of income but also creates ...

Tom is a writer in London with a Master's degree in Journalism whose editorial work covers anything from health and the environment to technology and archaeology. Laura is an editor and staff ...

Scientists have devised a method to hijack the human eye, enabling it to see brand-new colors that lie beyond the scope of natural human vision. With this technique, the researchers enabled five ...

The idea of pastel-colored marshmallows prompted Kraft Heinz-owned Jet-Puffed to release a color-dying kit just in time for next Sunday’s holiday. The first-of-its-kind “Dip and Decorate Dozen ...