FILIPINO brand GRWM recently launched its summer collection, which it calls the #AllDayAllies. The products were created to ...

Gray hair is beautiful, and more people are embracing it wholeheartedly. Here, our makeup artist gives you top colors to use ...

As soon as Nettie Lombardi, an 18-year-old makeup artist, saw her friend Anna Murphy, a Canadian makeup artist, post about ...

In the years since its inception, Vieve has quickly become a brand used and loved by the general public, make-up artists ...

Coachella is here and the makeup looks are bringing all the desert vibes. From goth realness to statement eyeliner, here are ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

“my perfect girl,” the Khy founder’s best friend ... dotting on her Kylie Cosmetics powder blush stick ($26) in a pink mauve shade in a short clip. kyliejenner/Instagram The beauty mogul ...

Keerthy Suresh captivated in a light green silk saree at a Vijayawada event, showcasing a blend of tradition and modern ...