minimalist simplicity is often the best. Whether it's designing a brochure, a sales email, or a company slogan, simple function goes a long way, and Helvetica is a font that excels in that regard.

We know fonts matter, yet research shows no one font works best for everyone. See for yourself: This story includes three mini-experiments that might help you see how you respond to different ...

Raphael Wai Chu-yan, 12 , Scientia Secondary School I think Times New Roman suits my personality the best because it is the most simple font. I love things that are simple and easy. I also find ...