Understanding online brand equity is no easy feat, which is why Frances Martin-Isaacs, creative director at Relevance, penned a guide explaining the differences between brand equity and brand ...

According to the Kantar report, 73% of influencer campaigns sit in the ‘amber zone’—the middle percentile for short-term ...

Brand Equity is the special or premium value attached to a brand and its products. It is based on the consumer’s perception and trust that they have in the brand. It is associated with a brand ...

For example, “brand equity” has been used to refer to what customers think of a brand, how strong the brand is and even the financial value of the brand to the firm. Series of Articles. The purpose of ...

Brand equity explains what a customer just bought and determines whether they'll return next year. Since most people aren't in the market for your product today, ...

Typography is an essential yet often underrated aspect of branding that contributes to creating distinctive brands. However, ...

In 2024, consumer trust and brand familiarity are more important than ever for business success across all industries. Research shows that 81% of consumers need to trust a brand before considering a ...

IBEF continues to drive India’s global trade presence through strategic branding, sectoral promotion, and campaigns like ‘Discover India’, supporting exports across key industries and international ...