Shaping the future of brand experiences, AI applications in retail design are helping build interactions that redefine ...

Magnolia Bakery CEO Bobbie Lloyd went on a trip to Ireland last summer, thousands of miles from the nearest location. Still, ...

Marketers and agency leaders speak about the surge in performance marketing and the need to track brand-based metrics better.

Just like the body, a brand needs long-term investments to remain vital, competitive and prepared for the unexpected.

14 winners have been announced across categories such as brand innovation, creative effectiveness and sustainability.

Techcombank has reaffirmed its position as leader of the Brand Equity Index in Vietnam following its success at the ...

State Grid, PetroChina and Haier ranked the top three, with 135 Chinese brands valued at more than 100 billion RMB NEW YORK ...

In its second major collapse in less than a decade, Toys R Us Australia and New Zealand has once again handed itself over to ...

In a world of noise and sameness, brand marketing is emerging as one of the strongest commercial levers a business can pull.

Gap is seeing its turnaround efforts taking hold, but the retailer still faces tariff threats and slower momentum at sister ...

The third edition of the Trendies Awards by ET Brand Equity celebrated brands and agencies who created viral moments, made content their main character, used digital strategies to drive business ...