Over a decade with early-stage teams taught me that the story you share outside the building can shift everything inside it.

Legal tech has become about earning the right to guide people through life’s most critical decisions. And that starts with ...

Brand equity explains what a customer just bought and determines whether they'll return next year. Since most people aren't in the market for your product today, ...

For example, “brand equity” has been used to refer to what customers think of a brand, how strong the brand is and even the financial value of the brand to the firm. Series of Articles. The purpose of ...

In 2024, consumer trust and brand familiarity are more important than ever for business success across all industries. Research shows that 81% of consumers need to trust a brand before considering a ...

Marketers and agency leaders speak about the surge in performance marketing and the need to track brand-based metrics better.

When news broke that the LA Lakers basketball team was being sold for $10 billion US dollars (about $15 billion AUD), it did ...

Gap is seeing its turnaround efforts taking hold, but the retailer still faces tariff threats and slower momentum at sister ...

Magnolia Bakery CEO Bobbie Lloyd went on a trip to Ireland last summer, thousands of miles from the nearest location. Still, ...