L’Oreal is poised to capture structural growth opportunities in the beauty market thanks to its well-balanced category exposure and strong positions across brick-and-mortar and digital channels. Lab ...

Digital marketing trends are changing the industry fast. The global digital advertising market will hit $786.2 billion by ...

Former Victorian Liberal Party president Michael Kroger says home ownership is not the “brand equity” of Labor. Mr Kroger told Sky News host Paul Murray that home ownership has always been ...

The store creates a canvas for people to understand,” the designer tells Brand Equity during a chat at his luxurious store. Even the store’s playlist is carefully curated, soothing yet rich in ...

the club must shift from player-centric to culture-centric branding. IPL teams should market a collective ethos over individual icons for long-term brand equity.

Higher interest rates and debt levels, along with pandemic-led disruptions to jobs and incomes, have made it more difficult for many US property-owners to tap home-equity loans and lines of credit ...