With Tesla trade-ins recently reaching an all-time high in California, more and more Americans appear to be ready to move on ...

Loyalty is the result of smart brand design, and great brands are engineered, not just loved. Source: © 123rf 123rf Melanie ...

The brand dynamics pyramid is an instrument to diagnose the factors underpinning customer loyalty to a brand. Each level of the pyramid represents an increased level of familiarity and involvement ...

Brand loyalty matters in the major appliance industry. There are countless options to choose from. Still, many consumers ...

But what if this loyalty is costing you more than you think? It’s easy to get swept up in the world of Apple, but staying loyal to the brand could lead you to spend a lot more than you would if ...

TORONTO, April 8, 2025 /PRNewswire/ - Bond Brand Loyalty, the leading customer engagement and brand experience agency, today announced that Morana Bakula has been appointed as President and Chief ...

Generation X’s high-earning period in their lives, especially high brand loyalty and affinity for nicer things, makes them an optimal target for luxury brands, according to a new study by eMarketer.