Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

Everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance insights, and more.

Another excellent example is Netflix’s recommendation system. After watching a movie or show, the streaming giant suggests similar content based on what you’ve already viewed. Similarly ...

You know your content has value, but grabbing attention ... creates a cohesive experience that keeps viewers engaged. For example, a video about a new invention might open with a striking image ...

Equilibrium was engaged by the Department of the Environment and Energy to undertake a review of current Australian standards and specifications for recycled content products including ... is a ...