Before playing a single NFL down, Sanders’ personal brand is outselling rookies and redefining athlete entrepreneurship.

The Cleveland Browns' newest quarterback revealed his first Panini Instant rookie card for his NFL career on Thursday: Notably, the card has "Pick #144" on the front, which is where Sanders fell to as ...

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Shedeur Sanders suffered one of the most shocking draft-day slides in recent memory. He entered the pre-draft process as a projected top-five pick, with some outlets predicting him to be the first ...