When Helena Morrison joined the board of Equinox Markets, an Atlanta-based supermarket chain, all of her new colleagues were ...

So, what is the role of the Case Study? Case Studies should act as instructive examples to people who might encounter similar problems. Ideally, in medicine, Case Studies should detail a ...

A ‘Big-Brand’ marketing strategy, astute localisation and a real-time market monitoring system combine to make the success story that is LOTTE’s food business. As covered in our previous post, the ...

In the large conference room at the Atlanta headquarters of Peachtree Markets, Margot Ellis, chair of the company’s board, felt a curious mix of anger and anxiety as she reread the formal letter ...