Here’s what the pros had to say: “When looking at the labels of your cleaning products, it’s best to look for natural ...

How consumers define ‘clean label’ is expanding beyond ‘simple, easy-to-understand ingredients’ to include questions about ...

You might think that simply choosing a cleaning product that claims to be “non-toxic” or “natural” is enough, but those labels can be deceptive. “The first thing to note when looking at ...

According to data from Ingredion's ATLAS, 78% of global consumers are willing to pay more for products with natural ingredients. According to a 2024 report, the global clean label ingredients ...

‘Naturally flavored’ vs ‘made with real fruit’ Among emerging ‘clean label’ litigation are cases challenging marketing claims that a product is “made with real fruit” or ...

As health awareness grows, so does demand for “clean label products” — but many brands have capitalized on that trend with vague or deceptive claims that don’t reflect the product’s actual nutritional ...