Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Apple tends to play it safe when it comes to color options for its top-of-the-line iPhone Pro and Pro Max. Your choices are ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

A team of scientists claim to have discovered a new colour that no human has ever seen before. But what does ‘The Wizard of ...

Discover 5 types of birds that are blue! Beyond blue jays, we dive into tree swallows, eastern bluebirds, and much more!

Use of colours in pre-historic era Humans have been long fascinated by colour, which has played a significant role since the ...

A team of American researchers say they've discovered a colour called "olo" that's never been seen by the human eye before.

A group of scientists might have discovered a new color thanks to a unique retina stimulation technique that targeted specific photo receptors in the eye.

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

Inspired to elevate your home this spring with chic pale yellows? Here are the best colors to complete your scheme ...

Well, colour me surprised.Scientists say they have discovered a new colour that humans have never seen before. The findings ...