Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

If you have yet to invest in anything butter yellow, what have you been waiting for? It is officially the color of spring ...

The animal kingdom gives us rainbows of color with butterflies and chameleons, and clownfish, but birds give us just as much ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

A team of scientists claim to have discovered a new colour that no human has ever seen before. But what does ‘The Wizard of ...

After years of development, Chanel, Panerai, Audemars Piguet and Zenith are introducing new shades of the classic hue in their ceramic watches.

Discover 5 types of birds that are blue! Beyond blue jays, we dive into tree swallows, eastern bluebirds, and much more!

Use of colours in pre-historic era Humans have been long fascinated by colour, which has played a significant role since the ...

A team of American researchers say they've discovered a colour called "olo" that's never been seen by the human eye before.

A group of scientists might have discovered a new color thanks to a unique retina stimulation technique that targeted specific photo receptors in the eye.

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...