Your marketing may look successful, but are those clicks turning into sales? Avoid top-of-funnel pitfalls and focus on driving real ROI. The post 7 reasons your conversion metrics look great — but ...

The top portion of the digital marketing funnel represents the first interactions your customers ... The next step is downloading the first and last-touch interactions via the Top Conversion Paths ...

AI enhances every marketing funnel stage, from predictive analytics in audience discovery to AI-driven retention strategies.

then we're missing out on a bigger idea of what performance marketing can and should be. We should take a wide-angle view and say that performance spans every stage of the funnel, top to bottom.

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Full-funnel lead generation nurtures prospects from awareness to conversion using AI and omni-channel strategies. Intent Amplify™ boosts lead quality, shortens sales cycles, and maximizes ROI.

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

Captiv8, the leading influencer marketing platform for enterprise brands, today announces the launch of Captiv8 Storefronts, a next-generation product that redefines the social commerce experience for ...