From funnel performance to promotion effectiveness, from checkout completion rates to loyalty engagement, merchants can track ...

AI enhances every marketing funnel stage, from predictive analytics in audience discovery to AI-driven retention strategies.

Captiv8, the leading influencer marketing platform for enterprise brands, today announces the launch of Captiv8 Storefronts, a next-generation product that redefines the social commerce experience for ...

MediaGo has been awarded the Gold prize for "Native Advertising Platform/Network of the Year" at the 2025 US Native ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Once a salon-only product, Olaplex has expanded beyond peer-to-peer Facebook groups and into more upper-funnel and ...

Tariffs are forcing brands to rethink retail media strategy, with new patterns emerging in Amazon and retail media ad spend, ...

Here’s how SEO helps power a customer-first strategy, enhancing visibility and engagement across every touchpoint.

Your marketing may look successful, but are those clicks turning into sales? Avoid top-of-funnel pitfalls and focus on driving real ROI. The post 7 reasons your conversion metrics look great — but ...

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...

As if marketing to humans wasn’t hard enough ... Think about the implications: the classic awareness-consideration-conversion funnel is being flattened. If a machine can go from query to ...

Advertisers seeking quick conversions with ads that nudge customers to ‘buy now’ might witness a ‘shrinking’ of the marketing funnel ... requires more than conversion optimisation but ...