A shopper thinks Cottonelle is pulling a “fast one” after recently purchasing a pack of the toilet paper and noticing something different about the size of it. “Not to body shame ...

And because my trash is full, I have the previous looks – so this, these two on the bottom, that’s like a normal toilet paper ...

Shoppers could soon be paying more for select brands of toilet paper and other consumers products. On Wednesday, Kimberly-Clark — the maker of Scott, Cottonelle and Viva — announced that it's ...

Our desired shopper behavior: get non-users of Cottonelle ® to buy their toilet paper based on "best clean," rather than softness or strength. Shoppers understood the link between texture and clean in ...

If the global pandemic taught you anything it was that toilet paper is sacred and everyone uses it. Like, a lot of it. According to Cottonelle, the average person uses 85 rolls of toilet paper a ...