Choosing a perfume can be overwhelming, but could technology help us to make better choices? Tech Now reporter Laura Goodwin ...

AI now creates custom fragrances from scent labels, using essential oils, chemistry data, and machine learning models.

Ahead, five fragrance trends to keep an eye (and a nose) out for this year, according to experts. Skin care is all over ...

Fragrance may be the smallest category in the beauty sector, but it is growing fast. McKinsey, a consultancy, reckons that ...

Using form, colour, typography, and art direction, designers create entire worlds around fragrance – translating scent into ...

America’s favorite couple, Tabitha and Chance Brown, just dropped something extra special: their very first fragrance ...

If you're looking to update your scent ahead of summer, Victoria Beckham's fragrance discovery set will help you find one for ...

Samuel Alito Comment During Obamacare Supreme Court Hearing Sparks Laughter These are the most 'recession-proof' jobs in a ...

Octavia Morgan, fragrance expert and founder of Octavia Morgan Los Angeles, tells StyleCaster a beast mode scent "stays on ...

The waft of a specific blend can mentally transport you to the relaxation you experienced during a luxe island getaway or ...

Shoppers are raving over a perfume duo that they insist gives them a mood boost in the morning and helps them unwind at night ...

The bakery says the lingering smell makes it difficult to breathe for some of its cashiers who suffer from asthma.