Alexandra Gucci Zarini’s luxury handbag brand is designed for a new generation of conscious consumers. A century ago, Guccio Gucci opened a boutique in Florence, Italy, that sold high-end ...

For the summer season, the brand also reimagined its signature designs with new materials, crafting styles like the Gucci Softbit, GG Marmont, and Bamboo 1947 bags in raffia, wicker or via crochet ...

Zarini realized she had the opportunity to think about what would be different if Guccio Gucci had founded his brand today, and recognizes that the 21st-century consumer expects different things ...