With social media catching on in rural India, consumer brands have started investing 30-35% of their influencer marketing budgets beyond metro cities. However, the cultural disconnect between the ...

Sauro hopes trends shift as President Donald Trump imposes tariffs of up to 145% on Chinese goods, prompting Chinese online fashion brands Shein and Temu to increase their prices this week. Shein’s ...

Every year, brands line up their booths and tents – dubbed “activations” – on festival grounds in an attempt to woo festivalgoers and gain valuable recognition. And, over time, they’ve ...

A podcaster and former Wayne County official’s entrance into the U.S. Senate race with the backing of Bernie Sanders — the progressive champion’s first candidate endorsement of the year ...

Health Canada issued a recall for Life Brand Timed Release Melatonin 10mg on Tuesday, warning in a news release the product is labelled with incorrect dosing instruction. The affected lot numbers ...

Lancia has at last launched a new car. We drive it to find out whether that odds-defying revival is a success Ypsilon is reigniting the old marque – a hot HF-badged electric version will soon ...

New research has found that dozens of popular toothpaste brands, like Sensodyne, contain dangerous heavy metals, The Guardian reported. Third-party lab testing commissioned by Lead Safe Mama found ...

Probably the biggest name in Team Flight, AJ Dybantsa will be coming into the Jordan Brand Classic as the No. 1-ranked prospect from the Class of 2025. He has committed to BYU. This USC commit ...

Royal Papers LLC, a major toilet paper brand, and three other related paper companies based in Arizona and Delaware, have filed for Chapter 11 bankruptcy, citing mounting debts and financial pressure.

A new US study has revealed that many popular toothpaste brands, including some for children and others marketed as natural or green, are contaminated with dangerous levels of lead and other heavy ...

Scientists have devised a method to hijack the human eye, enabling it to see brand-new colors that lie beyond the scope of natural human vision. With this technique, the researchers enabled five ...