The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

AI-powered everything might sound great, but if your martech stack isn’t delivering results, it’s time for a reality check.

Conestoga Capital Advisors, an asset management company, released its fourth-quarter 2024 investor letter. A copy of the ...

Super Bowl ads cost millions, but what’s the real ROI? Papaya Global’s campaign shows how brands turn 30 seconds into ...

In addition to being a runnable CLI tool, D2 can also be used to produce diagrams from Go programs. For examples, see ./docs/examples/lib. This blog post also demos a complete, runnable example of ...

Established in June 2002, MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Hong Kong, Malaysia, the ...

We've just found a diagram by Canon that rather elegantly settles the debate, showing the relative strengths and weaknesses of optical and in-body stabilization. As the diagram makes clear both sides ...

Technology keeps driving marketing’s future, and only those with eyes for change and anticipation will make it at the cutting edge. Jack Zuckowsky, founder of Fuel Media Agency, is a thinking ...

In spite of what looks like an anti-marketing effort, the company has seen its revenues grow in the face of a challenging environment for traditional retailers and is valued at about $3 billion.

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers have witnessed, this space is rapidly evolving. Smart brands are ...