Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

As marketers are under increasing pressure, the ways brands and agencies work together are evolving, from consolidating agencies under one roof and a “conscious recoupling” of media and creative to a ...

After six years at Electronic Arts and ten years rising through the ranks of The Lego Group, Louise French now heads up ...

1. The C-suite signs a sweeping deal for enterprise technology, and in order to hit commitments, the tech vendor and/or consultant rushes the implementation without considering actual use cases, ...

IFS Ultimo has announced that it intends to grow its channel ecosystem significantly. The announcement came in a post authored by Robert Pronk, ...

From inclusive CX powered by AI to agentification and martech maturity, the 5th edition of Data Unplugged India unpacked what it takes to deliver customer obsession at scale.

Sponsored content Entrepreneurs need access to the right resources, tools and support services to transform their vision into a thriving business. The most successful startups leverage a combination ...

Electronic Arts saw a strategic shift to digital services with strong cash flow and profitability. Learn why EA shares are 'Hold' rated and key risks to watch.

EALA MP Falhada Iman apologised in a lont post, saying she was mortified by the moment, which was beneath the dignity of the ...

Meta's ad growth, AI-driven monetization, and strong ROIC highlight potential, despite Reality Labs' losses. Click here to ...