Duracell is especially well known because of the Duracell Bunny which is popular amongst all age groups. Batteries have become a commodity product, and there's not much of a difference among the ...

Duracell batteries are everywhere—TV remotes ... With a track record like that — and a certain pink bunny keeping the brand top-of-mind — it's no wonder Duracell has stayed a power player ...

In Europe, the bunny is the symbol for Duracell. There’s an interesting story where Duracell had used the bunny for years in europe, only to inspire Energizer to copy them stateside in 1989.

Some choose copper tops. Others go with the bunny, and others still buy store brands. Whatever your household battery ...

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Duracell called Energizer's lawsuit a 'thinly veiled' attempt to renegotiate a 1992 agreement limiting Duracell's use of a bunny in U.S. and Canadian marketing This advertisement has not loaded yet, ...

Remember Duracell’s PowerCheck? The idea was that a strip built into the battery would show if the battery was good or not. Sure, you could always get a meter or a dedicated battery tester ...