Back in the Bush Jr. era, Red Lobster's marketing team was looking to make a splash and get more customers into the restaurant. In the summer of 2003, the chain launched its Endless Crab all-you ...

From Calabash classics to Outer Banks crab feasts, these North Carolina buffets serve endless fresh seafood with coastal ...

Two decades prior, a similarly misguided promo cost the seafood chain millions. The offer in question was Endless Crab, which offered customers all-you-can-eat snow crab for roughly $22.99.

It was a repeat of Red Lobster’s 2003 disaster, when then-CEO Edna Morris relied on a $20 endless snow crab promotion to boost its fortunes, which sank its stock price and her job as snow crab ...

All-You-Can-Eat Snow Crab Did Not End Well For Red Lobster When it comes to disastrous deals, Endless Shrimp wasn't Red Lobster's first rodeo. Two decades prior, a similarly misguided promo cost ...