New and exclusive research by Sky Sports finds womens sports fans are not niche and 80 per cent of UK sports fans are ...

The study found that while the demand for high-quality clothing exists, fans are being offered low-quality, overly feminised ...

Fans of women's professional football are being "routinely let down" by the merchandise market, a study has found.

"It has improved - there are now women's fits of the men's shirts - but when we looked at women's teams, there was a lack of ...