New and exclusive research by Sky Sports finds womens sports fans are not niche and 80 per cent of UK sports fans are ...

Women’s football has always been sold as a more welcoming and inclusive space. It’s marketed as a ‘game for all’ and promotes ...

Fans of women's professional football are being "routinely let down" by the merchandise market, a study has found.

The study found that while the demand for high-quality clothing exists, fans are being offered low-quality, overly feminised ...