Here are five real-world examples of impact-based marketing campaigns to show you what it ... That one ad didn’t tank sales, it boosted them. Why? Because it built brand credibility.

Learn how Amazon ads match types shape your ad success – and how to use them to cut waste, boost rankings, and drive real ...

With its all-in-one architecture, expAInd empowers businesses to automate and optimize their sales, marketing, and customer ...

As brands vie for attention in a world of split screens and viral reels, experts weigh in on what IPL campaign effectiveness ...

Programmatic attribution always comes with a push and pull  dynamic. There are the methodologies and theories embraced by ...

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

The campaign against Blake Lively reeks of Hollywood’s dark days, when moguls like Harvey Weinstein could silence anyone who ...

Although the names of these publishers may not be immediately recognizable, a closer look reveals that they are all imprints ...

When a brand integrates gamification correctly, it motivates us to engage because it’s exciting (and rewarding). We’re no ...

Taking your brand’s authenticity and human understanding and blending it with the analytical power of AI creates a demand ...

We recently explored the influx of Chinese car brands into the UK market, and how dealer groups can start capitalising on the ...

For example on the purchase of ... vehicles represented 15% of total sales — up 3 percentage points over the same period last year. The campaign comes as Trump imposes the tariffs — a tax ...