In the first quarter of 2025, UK companies revised their total marketing budgets down amid heightened geopolitical tensions, marking the first overall decline in four years. According to the Q1 IPA ...

Based on the market changes, 10Fold updated U.S. data and expanded on concepts introduced in 10Fold’s 2024 Marketing Spend Strategy report. Bigger Budgets Don’t Translate to Higher KPIs While 56% of ...

We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry. Overall marketing budgets for Q1 2025 fell for the first time in four years, ...

The findings reveal a shifting landscape for B2B marketers— where AI-fueled transformation is redefining how marketing leaders spend budget on programs, hire staff and agencies, and evaluate ROI. The ...

With marketing budgets ballooning by an average of 25%, and every brand trying to outshine the other, India's sun care market is witnessing its fiercest fight yet. And it’s not just in the aisle ...

Address your challenges and find the solutions you need to lead and thrive in the next era of experiential marketing. If experiential marketers are talking about it, we’re talking about it.

Whether through cutting-edge product innovation, bold marketing, or experiential engagement, we’re committed to pushing the boundaries and redefining what beauty means for today’s consumers.

Learn how millennial marketing took a brand from $0 to $100K in just 90 days—smart, budget-friendly tactics that actually work in 2025 and beyond. Fancy marketing budgets? Not always necessary.

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Some cut shows or programs. Some cut back on employee raises. Others reduced their marketing budgets or took further belt-tightening measures. They also significantly stepped up fundraising.

The best Mother's Day gift ideas will help make your mom's life easier and more enjoyable. Whether it's skincare she'll love using or a new pair of comfy sneakers, we've rounded up all of the best ...

Best expense tracker apps Best app for planners: Quicken Simplifi Best app for serious budgeters: You Need a Budget (YNAB) Best app for beginners: Goodbudget Best app for over-spenders ...