Now in another first, the Monaco Grand Prix has a title sponsor. Since the first race in Monaco in 1950 the event has simply been known officially as the Formula 1 Grand Prix de Monaco. But starting with this season TAG Heuer is joining as a Title Partner of the race,

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Title sponsors are nothing new for F1 races. After Monaco’s deal with Tag Heuer was confirmed by WWD, all but one event - the Mexico City Grand Prix - has a brand in its official name for the 2025 season.

Formula 1 has announced a huge change to the 2025 Monaco Grand Prix with TAG Heuer taking a title sponsorship role. This is the first time in the history of the iconic race that it will feature a title partner.

“This is a truly fantastic moment in Formula 1 history as TAG Heuer becomes the first-ever Title Partner of the Grand Prix de Monaco, a circuit that featured in the sport’s very first season in 1950, and with which we mark our 75th anniversary this year,” F1 CEO Stefano Domenicali said.

Following TAG Heuer ’s appointment as the official timekeeper for Formula 1, the LVMH-owned brand now also becomes the first title partner in the nearly 100-year history of the Grand Prix de Monaco — marking a historic moment for both the race and the renowned Swiss watchmaker.

Louis Vuitton has become an official partner of Formula 1 on the heels of LVMH entering into a 10-year global partnership agreement with the series starting in 2025.

Formula One's showcase Monaco Grand Prix will have a title sponsor, TAG Heuer, for the first time in nearly 100 years as a result of the sport's new partnership with French luxury giant LVMH.