These companies not only focus on increasing user acquisition through targeted mobile advertising and app store optimization but also excel in enhancing user engagement ... options to ensure that app ...

Sharp Decline in News Ad Spend. According to WARC’s latest Global Ad Trends report, ad spend on news content is in steep ...

Elon Musk-owned social media platform X is poised for the company's first year of advertising revenue growth since its ...

Social media ad spend is projected to grow significantly, but nearly 75 per cent of performance marketers report diminishing returns from these ads due to audience saturation, rising costs ...

Advertising giant hasn’t seen any specific instances of marketer clients pulling back thus far, executives say.

How to Import Excel Data Into Outlook Calendar (+ Free Template) Your email has been ... including how to send a scheduled Microsoft Excel report email using Power Automate and how to schedule ...

This guide by Kenji shows you how to transform Excel into a powerful tool that works for you—not the other way around. Imagine having a data entry form that not only looks professional but also ...

The Player Sentiment on In-Game Ads report, based on a survey of mobile gamers and published by AppHarbr, identifies a growing disconnect between ad quality and player expectations. It reveals that 58 ...

The findings demonstrated that AI-driven strategies consistently outperform traditional manual optimisation, significantly enhancing return on ad spend (ROAS) and overall marketing effectiveness.

In 2025, X's U.S. ad revenue is expected to grow 17.5 per cent to $1.31 billion, while global ad sales are estimated to rise 16.5 per cent to $2.26 billion, according to Emarketer. "Some of this ...

that ad would likely perform best in an ad break that comes out of a lighter scene in a comedy. “That has an impact on brand lift and purchase intent,” he says. The report’s data shows that while ...