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(TestMiles) – In the quiet, petrol-perfumed lanes of Maranello, where Enzo Ferrari once walked ... scale—it’s about scope. Ferrari is leveraging the Hot Wheels name not to cheapen its ...
What Ferrari did for the automobile, Hot Wheels did for the imagination. And now, after a ten-year hiatus, the two are back together. It’s like Enzo gives the nod to a designer in El Segundo.