Before playing a single NFL down, Sanders’ personal brand is outselling rookies and redefining athlete entrepreneurship.

In less than a week, former Colorado Buffaloes quarterback Shedeur Sanders’ independent apparel line, 2Legendary, has ...

Some folk like to laugh at Jason Tindall, with his Wham! hoodie, sunshine smile and Club Tropicana tan. The truth is, the joke is on them. The most revealing aspect of the FA's report into the ...

With college bowl games and the expanded 12-team College Football Playoff right around ... one of its most popular officially licensed sweatshirts — the Colosseum Blackout 3.0 Pullover Hoodie ...