Toyota's final-stage strategy nearly went sideways, ... Ford had an excellent strategy at Daytona and we watched that play out. It didn’t work out for them in the end.

On July 25, South Korean automaker Kia revealed that it will adjust its U.S. business operations, cutting the incentives that automakers have been using to entice tariff-weary shoppers.

In contrast, Toyota’s brand-new 2022 Tundra tops Ford with an extra seven horsepower for a total of 437 generated by its 3.5-liter twin-turbo V6 hybrid and bests the F-150 in torque by 13 for a ...

With this strategy, Toyota is looking to compete with rival mass-market automakers like GM and Ford, who are also working on a wide variety of new EV models that will launch between now and 2030.

Both Ford and Toyota are moving their product portfolios toward zero-emission vehicles, but follow different strategies. See which stock is a better buy.

The new Toyota HiLux appears to have been leaked in an international presentation, with the 2026 model debuting a new-look ...

No single model better represented this shift in shopper behavior than Toyota's Prius. U.S. sales of the Prius doubled the year Katrina hit, from 54,000 to 108,000, before hitting their highest ...

When Toyota and Ford unveiled plans for a hybrid pickup tie-up in 2011, it seemed like a perfect dovetailing of their strengths. Ford sells the nation's best-selling large pickup: the F series .

Ford is learning the hard way that building hybrids is a tricky business. It expects to triple its hybrid sales with the addition of the Mercury Mariner Hybrid, but its transmission supplier ...

Toyota Motor Company, the ... Ford dropped optional V-6 engines several years ago in favor of turbocharged I-4s in their midsize sedans. Not mentioned in the story was how this strategy would ...

Toyota’s return on invested capital stands at 4.8%, well above Ford’s 1.77%. While neither figure is particularly strong in absolute terms, the gap suggests that Toyota is more effective at ...