The tone of voice and personality that brands use to market themselves to consumers has changed a lot in the past decade ... it's kind of become the new generic. And it's lost its cool edge ...

OMG, LOL, exclamation marks - the way brands speak to us has changed a lot in just the last decade. Darian Woods ... it's kind of become the new generic. And it's lost its cool edge because ...

Many things were best left in the '80s, but there were some sodas we wish would come back. Here are 7 forgotten drinks we ...

It wasn't until around 2008 that grocery stores realized the opportunity they were missing with generic ... soda, though, Target may be the better choice for beverage shopping, their store-brand ...

When other soda manufacturers ... over the last decade or so.” To reinforce SunSip’s positioning in the category and further drive consumer engagement and sales, the brand is launching a ...

It pours a pale orange. It smells like slightly off brand orange soda. Not Sunkist, but Shasta. Hey, no problem, my mom bought exclusively generic snacks and drinks the vast majority of my childhood.

But the ingredients promise agave, citric acid and "natural flavors," which too often is the call sign of a generic hard seltzer. So, I'm torn. It pours a pale orange. It smells like slightly off ...