If that logo represents the white whale of golf merchandise ... I can tell you now that Warrnambool is an Australian beach town in the state of Victoria, about a third of the way from Melbourne ...

As for the Aussies this week in Augusta, if this behavior is an homage to their countryman Greg Norman—whose distinctive bold ...

Sporting his LIV Golf Ripper GC logo on a red hat, his blue blazer flapped in the wind, and Smith looked like he stepped out ...

Flush with over US$8.5 million in recent Series B funding, Shot Scope is launching a broad branding campaign it’s calling “My ...

Cam Smith brought a unique look to Augusta National during Wednesday's practice round for the 2025 Masters Tournament. Smith ...

Scottie Scheffler and Rory McIlroy are the favorites to win the 2025 Masters, but Smith is definitely one of the long shots ...

Jason Day was looking for a new identity with his clothing, having spent his entire career with two of the most famous apparel brands in sport. “Max and Tiger said, ‘That’s kind of boring,'” Day said.

Jason Day has revealed he’s on an Augusta watchlist for fashion and was forced to “tone down” a proposed outfit for Thursday’s opening round.

A young boy in rural Australia once practiced golf with a rotting 3-wood his father salvaged from a local dump. The post ...

Cameron Smith is getting a reputation as a fashion trailblazer on par with controversial fashion plate Jason Day, while ...

Jason Day was looking for a new identity with his clothing, having spent his entire career with two of the most famous apparel brands in sport. He wanted something that would make him stand out on the ...

From yellow polos and Sunday red to floral prints and contemporary designs: How golfers select their Sunday best at the ...