The Phoenix-based equipment maker became the second brand to sign an entire LIV Golf team, but this one makes a lot of sense.

The deal is also significant as numerous PGA Tour title sponsors have been waiting to sign extensions as unification ... the RBC Heritage at Harbour Town Golf Links and the Canadian Open, have ...

PING Golf, a titan in golf equipment manufacturing, has announced a landmark sponsorship agreement with LIV Golf’s Torque GC, ...

AVONDALE, La. (AP) — The PGA Tour has locked up Zurich Insurance as the sponsor of its only two-man team event through 2030.

The Coachella Valley seems like a natural fit for any golf sponsor, but history has shown us that isn't always true. Ask Humana, CareerBuilder, ANA and Chevron. Need a break? Play the USA TODAY ...