The Phoenix-based equipment maker became the second brand to sign an entire LIV Golf team, but this one makes a lot of sense.

ahead of the start of the 2025 season of LIV Golf, Bryson DeChambeau's team, Crushers GC, signed a deal with Reebok, and just within a few months, he signed a sponsorship deal with a drinks brand.

PING Golf, a titan in golf equipment manufacturing, has announced a landmark sponsorship agreement with LIV Golf’s Torque GC, ...

Zurich Insurance, the Fore!Kids Foundation and PGA Tour today announced a multi-year extension to Zurich’s title sponsorship ...