The fortunes of Big Tech are diverging in a rapidly changing business landscape, as demand for artificial intelligence fuels ...

Below: The GOP walks back its bid to strip the FTC of antitrust authority. But first: ...

From language and currency decisions to balancing cultural relevance and performance, here's how to run Google Ads across ...

Sundar Pichai had led the team that created Google Chrome before he was picked as CEO. Here are the most telling moments from ...

Digital advertising platforms are in flux. From antitrust lawsuits to a (still) looming TikTok ban, how will tech platform ...

Google’s ad network has begun showing advertising within the flow of conversations with chatbots — part of Alphabet Inc.’s ...

Springtime in New York remains the season for major pitches to advertisers from networks, streamers and digital outlets. Here ...

A bill to help sustain local journalism in Washington died late in the Legislature's session. Advocates will try again next ...

One of the most popular browsers said it would change how it handles your cookies. But Jamey Tucker found out that's not ...

Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers ...

Buyers will also be able to see metrics like impressions, clicks, conversions, and costs broken down by ad format and channel, a shift from the current reporting that aggregates p ...

(Reuters) -Google hopes to enter an agreement with Apple by the middle of this year to include its Gemini AI technology on ...