Amidst its antitrust backlash, the tech giant is looking to get a slice of the inevitably lucrative market for ads embedded ...

Google is bringing ads into AI chatbot conversations, creating a new frontier for advertisers beyond traditional search.

A report from Bloomberg describes how Google began working on a plan in 2024 to adapt AdSense ads to a chatbot experience.

AI has shown up more and more over the last few years, and now Google's AI Overviews show up in almost half of all searches.

From language and currency decisions to balancing cultural relevance and performance, here's how to run Google Ads across ...

Benchmark your Google Ads performance, reveal growth opportunities, and leave competitors behind with Adthena’s PPC Market ...

Opinion: Baruch College's Nizan Geslevich Packin says Google's partial court loss over its advertising technology highlights ...

The tech giant faces multiple legal threats related to how it wields market power.

Alphabet’s latest filings offer a few clues about how it can be successful without depending on AI everything.

A US judge has set a date for Google’s second remedies case, this one is in relation to Google’s ad tech case, as Google was ...

Google has released its 2024 Ads Safety Report, and the message is clear: accountability is scaling fast thanks to AI. With billions of ads removed and millions of accounts suspended, the report ...