Google is upgrading Demand Gen ads with new targeting controls, creative tools, and enhanced retail features while phasing ...

Google’s announced a series of updates for its Demand Gen campaigns, with a focus on boosting retail promotions with new display options for Google ads. Experts recommend saving 20% of your paycheck, ...

A suit brought by state attorneys general accusing Google of overseeing a broad scheme of anticompetitive conduct in digital display ...

Bloomberg is pitching brands on reach and contextual relevance with its latest contextual ad product, AdService, which ...

Remarketing campaigns can drive significant results when executed effectively. This article explores advanced strategies ...

In the dynamic world of online marketing, e-commerce businesses rely on product feeds to effectively target their vast ...

The New York Times and News Corp are two prime case studies in how news publishers are evolving to be less reliant on ad ...

For example, Xbox head Phil Spencer ... something interesting in the announcement ad for the Pixel Watch 3. At a certain point during the “Meet Google Pixel Watch 3 | Big Screen, Bigger Strides ...

Learn about Google's Smart Bidding strategy Target CPA, that allows you to automate bid adjustments to achieve desired ...

For instance, the average cost per click (CPC) for Google Display Ads in India ... and retention. For example, instead of relying solely on Google ads, some brands are shifting budgets to nurture ...

Pay-per-click (PPC) is a model of digital advertising in which the advertiser pays a variable fee each time an ad is clicked.

For example, one of our clients specializing in software ... For certain ad placements, such as YouTube ads, Google will display a square or landscape logo along with ad copy. The recommended specs ...