In the early 1970s, to pay tribute to Guccio Gucci, the house’s founder, the brand produced a new iteration of its logo: two G’s side by side, inverted, overlapping to create a circle.

Narrator: Scroll through any fashionable millennial's social media and chances are you'll see Gucci's iconic double-G logo, whether on ... Gucci's founder, Guccio Gucci, originally designed ...