Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to its ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Max now gives off prestige vibes without using HBO’s name Max just launched a fresh logo with a new color scheme. The name is the same, but now Max has a distinctly HBO-like logo. It joins Apple ...

The deal fell apart just before a public announcement was to be made. Industry sources and obtained emails detail why the ...

And the logo may be familiar to with a further nod to Warner’s heritage brand HBO in terms of both colour and typography. Max was created in 2023 from the combination of HBO Max and Discovery+.

On the second episode of his HBO series 'The Rehearsal,' Fielder takes aim at Paramount+ after the streamer removed an ...