Hellmann’s is empowering consumers to dip their french fries in mayonnaise instead of ketchup with a campaign that turns ketchup packets into currency, per details shared with Marketing Dive. “Ketchup ...

Hellmann’s is empowering consumers to dip their french fries in mayonnaise instead of ketchup with a campaign that turns ketchup packets into currency, per details shared with Marketing Dive.

If you’ve got something special, you just might score free Hellmann’s mayo for a year." This is the latest in Hellmann’s quirky campaign to shift American dipping habits. While ketchup still ...

But for those with the income, they might shell out $2,300 for a designer bag inspired by Hellmann’s mayonnaise, just because they can.