PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

I'm hooked ...

True innovation in beauty is hard to come by (so much so that we compile an annual list of game-changing products). This highlighter balm from Lady Gaga’s Haus Labs, though? It absolutely blew ...

This highlighter creates a soft luminous look. It is available in eight shades and has a radiant shimmer finish. The Rare Beauty liquid highlighter is made without sulfates SLS and SLES ...

I have fully leaned into the liquid blush and highlighter trend. It's been a total lifesaver, preventing my combination skin ...

In this video, I demonstrate a new technique to make your eyes appear larger using neutral warm colors for a dramatic effect ...

Haus Labs by Lady Gaga has a new highlighter balm with a glass-like finish in a variety of pearlescent shades for $30 ...

Given how the Rare Beauty blushes as well as the highlighters are so popular, there are no two ways about the fact that they are on the top of our list. The blush is so pigmented and the ...