News

The blackout that nearly broke New York—and the logo that saved it
In 1977, with dozens of fires set daily and tourism in freefall, New York hired an artist to save the city. His infamous ...
Meet The Man Who Created History With ‘I Love New York’ Signage
From the start, the campaign was a resounding success. Its bold visuals and catchy jingle revitalized New York City's image, ...
Skift2y
Why New York Thinks Tweaking Iconic Tourism Slogan From 'I' to 'We' Matters
Share New York launched a marketing campaign last week that plays on Milton Glaser’s iconic “I Love New York” tourism slogan and logo to drive ... direction of the city, said Kathryn Wylde ...
Creative Review2y
We ♥ NYC reworks Milton Glaser’s classic New York logo
The ad campaign, by creative agency Founders, aims to act as a “rallying cry to support the post-pandemic resurgence of the city ... with a logo for a campaign conceived by ad agency Wells Rich Greene ...