Business process outsourcing is increasing in volume and variety. Market research firm Grandview Research reported that the ...

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

The high-tech marketplace provides not only customer service challenges, but also the tools to help companies conquer ...

Customer acquisition might be the backbone of business growth, but customer retention is what sustains long-term success. In a competitive market where customers have endless options, reducing ...

Accurate KOL data is essential for ensuring that commercial and medical teams reach the right healthcare professionals (HCPs) ...

FICO has collaborated with dacadoo to bring AI-powered precision to life insurance. Takeaway Points FICO collaborates with dacadoo. The aim is to bring AI to life insurance. The collaboration will ...

Government contractors lose billions annually on contracts they should have won due to one simple, fixable mistake, writes BD ...

An experienced professional in financial technology, Nikhil Kassetty combines deep technical expertise with strategic vision ...

Pegasystems has long been considered a leader in BPM and a smaller player in CRM. Management sizes the market at $60 billion-$70 billion, which includes both CRM and BPM. We note that the Pega ...

Bupa’s digital strategy continues to gain traction, with 46% of funding customers interacting via digital platforms by ...

In a context where visibility on social networks plays a key role in the notoriety of a brand or profile, an increasing ...

Expert Consumers has recognized Meta Business Suite and Meta Ads Manager among the top social media marketing tools for 2025.